Calgary BMW

Posted Nov 16 2010 by in Nemalux Case Studies with 0 Comments

A modern design of new technology LEDs makes Calgary BMW a noticeable landmark. Along a popular four lane highway, potential customers are offered an intense color show highlighting the BMW automobiles. The light show was designed by Nemalux Inc. to reflect the quality, branding and image of BMW.

The design suggests motion: with color changing technology, a visual illusion is created simulating the acceleration of the display vehicles.

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